![]() Facebook analytics provide valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment. When using Facebook for business, it’s essential to take a structured approach that ties your social media efforts to real business goals. If you’re not collecting data and insights from the activity on the platform, then you’re never going to maximize your impact on the social network’s 1.62 billion daily users. ![]() We’re going to get real with you: if your business is on Facebook, you need to be using Facebook analytics.
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